Thursday, July 28, 2011

The psychology of lying about why you're sharing

I just came across an infographic produced by The New York Times Consumer Insight team (aka my dream job) on the Psychology of Sharing. They actually produced a substantial report on it, which can be found here, but without analyzing the entire study, I want to highlight a point which makes me thing people lie--especially in focus groups.

I can tell you that from my experiences of being on my grandparents list of people to email pictures of waves and pictures of dogs and deers being friends to, that 94% of people truly don't carefully consider how the information they share will actually be useful to the person they are sharing with. While my grandparents may be in the 6%, I think I can substantiate my point by pointing out the ridiculousness of people's status updates on Facebook. Did the person that I met 6 years ago, once, carefully consider that I would find her 8000 wedding picture updates useful? This is where Google+'s value proposition comes in. If you are thoughtful about sharing, the Circles can in fact make sure that you are only sharing with people who will care that you are sharing.

Also, are you kidding me with only half of people thinking that sharing allows them to inform others of products/ideas they care about and get people to like them too? Just my opinion, but I'm pretty sure these statistics should be swapped. And yes, I am sharing my thoughts in hope that I will change your opinion of these statistics just by reading what I wrote. Did it work?

via Social-Creature